iPhone Haptics
Product Design Engineer
May 2014 - July 2016Apple, Inc.
At Apple I worked for the Haptics team on vibe motors for iPhones. Here, I worked in an extremely fast-paced environment on some of the first Taptic Engines released by Apple. My team and I successfully launched two products in two years, including the iPhone 6s Plus and the iPhone 7.
Responsibilities and Accomplishments
At Apple I carried many of the same responsibilities as I do at Google. However here, my role was more focused on module design vs my full System PD role at Google.
Motor optimization and design for reliability and manufacturing. Experience with materials such as stamped steel, ground Nitinol, sintered magnets, wound copper coils, FPCs, MIM tungsten, and die cut adhesives.
Extensive factory build support, including numerous trips to China, Vietnam and Japan.
iPhone 6s Plus Taptic Engine
Launched in 2015, the iPhone Taptic Engine was designed to change how users interacted with and received feedback from their phones. Heavily tied to user perception of quality, every cubic micron of this module was optimized to the provide the highest performance possible.
iPhone 7 Taptic Engine
Launched 2016, the iPhone 7 Taptic Engine was bigger and better than its predecessor. With a new form factor, it traded in its shaft+coil spring design for a leaf-spring concept that improved the efficiency and reliability of the module.